How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective

D.Y. Song, S.C. Wang, Carol Ou, X. Chen, R. Liu, Tang H.H.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41st International Conference on Information Systems (ICIS)
Publication statusPublished - 2021

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