How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective

D.Y. Song, S.C. Wang, Carol Ou, X. Chen, R. Liu, Tang H.H.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 41st International Conference on Information Systems (ICIS)
Publication status	Published - 2021

Access to Document

@inproceedings{45a385db32ab457f8e901bd798ef35b5,

title = "How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective",

author = "D.Y. Song and S.C. Wang and Carol Ou and X. Chen and R. Liu and Tang H.H.",

year = "2021",

language = "English",

booktitle = "Proceedings of the 41st International Conference on Information Systems (ICIS)",

}

Proceedings of the 41st International Conference on Information Systems (ICIS). 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review