Original language | English |
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Title of host publication | 2021 International Conference on Information Systems (ICIS) |
Publisher | Association for Information Systems |
Pages | 1-16 |
Publication status | Published - 2021 |
How do video features matter in visual advertising? An elaboration likelihood model perspective
Danyang Song*, Shichao Wang, Carol Ou, Xi Chen, Ruitao Liu, Haihong Tang
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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