How do video features matter in visual advertising? An elaboration likelihood model perspective

Danyang Song*, Shichao Wang, Carol Ou, Xi Chen, Ruitao Liu, Haihong Tang

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Original languageEnglish
Title of host publication2021 International Conference on Information Systems (ICIS)
PublisherAssociation for Information Systems
Pages1-16
Publication statusPublished - 2021

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