How do video features matter in visual advertising? An elaboration likelihood model perspective

Danyang Song^*, Shichao Wang, Carol Ou, Xi Chen, Ruitao Liu, Haihong Tang

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

222 Downloads (Pure)

Original language	English
Title of host publication	2021 International Conference on Information Systems (ICIS)
Publisher	Association for Information Systems
Pages	1-16
Publication status	Published - 2021

Access to Document

@inproceedings{378459955426470a8630892bc2308283,

title = "How do video features matter in visual advertising? An elaboration likelihood model perspective",

author = "Danyang Song and Shichao Wang and Carol Ou and Xi Chen and Ruitao Liu and Haihong Tang",

year = "2021",

language = "English",

pages = "1--16",

booktitle = "2021 International Conference on Information Systems (ICIS)",

publisher = "Association for Information Systems",

address = "United States",

}

How do video features matter in visual advertising? An elaboration likelihood model perspective. / Song, Danyang; Wang, Shichao; Ou, Carol et al.
2021 International Conference on Information Systems (ICIS). Association for Information Systems, 2021. p. 1-16.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - How do video features matter in visual advertising? An elaboration likelihood model perspective

AU - Song, Danyang

AU - Wang, Shichao

AU - Ou, Carol

AU - Chen, Xi

AU - Liu, Ruitao

AU - Tang, Haihong

PY - 2021

Y1 - 2021

UR - https://aisel.aisnet.org/icis2021/digital_commerce/digital_commerce/8

M3 - Conference contribution

SP - 1

EP - 16

BT - 2021 International Conference on Information Systems (ICIS)

PB - Association for Information Systems

ER -