How effective are celebrities and influencers as recipe endorsers during COVID-19? A segmented approach among young adults

Paulien Decorte; Lauranna Teunissen; Isabelle Cuykx; Karolien Poels; Tim Smits; Sara Pabian; Kathleen Van Royen; Charlotte J. S. De Backer

How effective are celebrities and influencers as recipe endorsers during COVID-19? A segmented approach among young adults

Paulien Decorte
, Lauranna Teunissen
, Isabelle Cuykx
, Karolien Poels
, Tim Smits
, Sara Pabian
, Kathleen Van Royen
, Charlotte J. S. De Backer

Research output: Contribution to conference › Abstract › Scientific › peer-review

Original language	English
Publication status	Published - 2021
Event	Food & Communication - Virtual Duration: 15 Sept 2021 → 17 Sept 2021

Conference

Conference	Food & Communication
Period	15/09/21 → 17/09/21

Cite this

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title = "How effective are celebrities and influencers as recipe endorsers during COVID-19? A segmented approach among young adults",

author = "Paulien Decorte and Lauranna Teunissen and Isabelle Cuykx and Karolien Poels and Tim Smits and Sara Pabian and \{Van Royen\}, Kathleen and \{De Backer\}, \{Charlotte J. S.\}",

year = "2021",

language = "English",

note = "Food \& Communication ; Conference date: 15-09-2021 Through 17-09-2021",

}

TY - CONF

T1 - How effective are celebrities and influencers as recipe endorsers during COVID-19? A segmented approach among young adults

AU - Decorte, Paulien

AU - Teunissen, Lauranna

AU - Cuykx, Isabelle

AU - Poels, Karolien

AU - Smits, Tim

AU - Pabian, Sara

AU - Van Royen, Kathleen

AU - De Backer, Charlotte J. S.

PY - 2021

Y1 - 2021

M3 - Abstract

T2 - Food & Communication

Y2 - 15 September 2021 through 17 September 2021

ER -