| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 40th European Marketing Academy Conference (EMAC 2011) |
| Editors | M. Makovec Brenčič |
| Place of Publication | Ljubljana |
| Publisher | Unknown Publisher |
| Publication status | Published - 2011 |
How generic drugs affect brands before and after entry
E.C. Osinga
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review