How perceived brand globalness creates brand value

J.E.B.M. Steenkamp, R. Batra, D. Alden

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	53-65
Number of pages	12
Journal	Journal of International Business Studies
Volume	34
Issue number	1
Publication status	Published - 2003

Cite this

@article{0ecc5df68e8e4d9f8fb147142fd78845,

title = "How perceived brand globalness creates brand value",

author = "J.E.B.M. Steenkamp and R. Batra and D. Alden",

note = "Pagination: 12",

year = "2003",

language = "English",

volume = "34",

pages = "53--65",

journal = "Journal of International Business Studies",

issn = "0047-2506",

publisher = "Palgrave Macmillan Ltd.",

number = "1",

}