How perceived brand globalness creates brand value

J.E.B.M. Steenkamp, R. Batra, D. Alden

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)53-65
Number of pages12
JournalJournal of International Business Studies (JIBS)
Volume34
Issue number1
Publication statusPublished - 2003

Cite this

Steenkamp, J. E. B. M., Batra, R., & Alden, D. (2003). How perceived brand globalness creates brand value. Journal of International Business Studies (JIBS), 34(1), 53-65.
Steenkamp, J.E.B.M. ; Batra, R. ; Alden, D. / How perceived brand globalness creates brand value. In: Journal of International Business Studies (JIBS). 2003 ; Vol. 34, No. 1. pp. 53-65.
@article{0ecc5df68e8e4d9f8fb147142fd78845,
title = "How perceived brand globalness creates brand value",
author = "J.E.B.M. Steenkamp and R. Batra and D. Alden",
note = "Pagination: 12",
year = "2003",
language = "English",
volume = "34",
pages = "53--65",
journal = "Journal of International Business Studies (JIBS)",
issn = "0047-2506",
publisher = "Palgrave Macmillan Ltd.",
number = "1",

}

Steenkamp, JEBM, Batra, R & Alden, D 2003, 'How perceived brand globalness creates brand value', Journal of International Business Studies (JIBS), vol. 34, no. 1, pp. 53-65.

How perceived brand globalness creates brand value. / Steenkamp, J.E.B.M.; Batra, R.; Alden, D.

In: Journal of International Business Studies (JIBS), Vol. 34, No. 1, 2003, p. 53-65.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - How perceived brand globalness creates brand value

AU - Steenkamp, J.E.B.M.

AU - Batra, R.

AU - Alden, D.

N1 - Pagination: 12

PY - 2003

Y1 - 2003

M3 - Article

VL - 34

SP - 53

EP - 65

JO - Journal of International Business Studies (JIBS)

JF - Journal of International Business Studies (JIBS)

SN - 0047-2506

IS - 1

ER -