How promotions work: Evolutionary model building of SCAN*PRO

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)198-220
Number of pages22
JournalSchmalenbach Business Review
Volume54
Issue number3
Publication statusPublished - 2003

Cite this

van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2003). How promotions work: Evolutionary model building of SCAN*PRO. Schmalenbach Business Review, 54(3), 198-220.
van Heerde, H.J. ; Leeflang, P.S.H. ; Wittink, D.R. / How promotions work : Evolutionary model building of SCAN*PRO. In: Schmalenbach Business Review. 2003 ; Vol. 54, No. 3. pp. 198-220.
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title = "How promotions work: Evolutionary model building of SCAN*PRO",
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note = "Pagination: 22",
year = "2003",
language = "English",
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pages = "198--220",
journal = "Schmalenbach Business Review",
issn = "1439-2917",
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van Heerde, HJ, Leeflang, PSH & Wittink, DR 2003, 'How promotions work: Evolutionary model building of SCAN*PRO' Schmalenbach Business Review, vol. 54, no. 3, pp. 198-220.

How promotions work : Evolutionary model building of SCAN*PRO. / van Heerde, H.J.; Leeflang, P.S.H.; Wittink, D.R.

In: Schmalenbach Business Review, Vol. 54, No. 3, 2003, p. 198-220.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - How promotions work

T2 - Evolutionary model building of SCAN*PRO

AU - van Heerde, H.J.

AU - Leeflang, P.S.H.

AU - Wittink, D.R.

N1 - Pagination: 22

PY - 2003

Y1 - 2003

M3 - Article

VL - 54

SP - 198

EP - 220

JO - Schmalenbach Business Review

JF - Schmalenbach Business Review

SN - 1439-2917

IS - 3

ER -

van Heerde HJ, Leeflang PSH, Wittink DR. How promotions work: Evolutionary model building of SCAN*PRO. Schmalenbach Business Review. 2003;54(3):198-220.