Original language | English |
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Pages (from-to) | 198-220 |
Number of pages | 22 |
Journal | Schmalenbach Business Review |
Volume | 54 |
Issue number | 3 |
Publication status | Published - 2003 |
How promotions work: Evolutionary model building of SCAN*PRO
H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink
Research output: Contribution to journal › Article › Scientific › peer-review