How promotions work: Evolutionary model building of SCAN*PRO

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)198-220
Number of pages22
JournalSchmalenbach Business Review
Volume54
Issue number3
Publication statusPublished - 2003

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