How promotions work: Evolutionary model building of SCAN*PRO

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)198-220
Number of pages22
JournalSchmalenbach Business Review
Volume54
Issue number3
Publication statusPublished - 2003

Cite this

van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2003). How promotions work: Evolutionary model building of SCAN*PRO. Schmalenbach Business Review, 54(3), 198-220.