How promotions work: Evolutionary model building of SCAN*PRO

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	198-220
Number of pages	22
Journal	Schmalenbach Business Review
Volume	54
Issue number	3
Publication status	Published - 2003

Cite this

@article{1d3ff27ebcea4c12a0ace07981535b41,

title = "How promotions work: Evolutionary model building of SCAN*PRO",

author = "{van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",

note = "Pagination: 22",

year = "2003",

language = "English",

volume = "54",

pages = "198--220",

journal = "Schmalenbach Business Review",

issn = "1439-2917",

publisher = "Springer Gabler",

number = "3",

}