How promotions work: SCAN*PRO-based evolutionary model building

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleProfessional

Fingerprint

Dive into the research topics of 'How promotions work: SCAN*PRO-based evolutionary model building'. Together they form a unique fingerprint.

Keyphrases

Psychology