How to monetize data: Rules of the road and ethical dilemmas

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Abstract

This chapter is a continuation of the preceding chapter The Impact of IR4 on Corporate Governance of Listed Companies, where the author discussed the obstacles encountered by established companies when wishing to transform their business models and provides suggestions for improvement of their corporate governance to better navigate the digital transformation. In this chapter, the author provides practical rules of the road for how established companies can monetize their data including some pitfalls for established companies and discusses a number of ethical dilemmas that companies have encountered in practice when implementing new digital technologies and services.
Original languageEnglish
Title of host publicationGlobal business leadership development for the fourth industrial revolution
EditorsPeter Smith, Tom Cockburn
Place of PublicationLondon
PublisherIGI Global
Chapter4
Pages95-104
Number of pages10
ISBN (Electronic)9781799848622
ISBN (Print)9781799848615
DOIs
Publication statusPublished - 21 Sep 2020

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