How to monetize data: Rules of the road and ethical dilemmas

Lokke Moerel

doi:10.4018/978-1-7998-4861-5.ch004

How to monetize data: Rules of the road and ethical dilemmas

Lokke Moerel

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Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Abstract

This chapter is a continuation of the preceding chapter The Impact of IR4 on Corporate Governance of Listed Companies, where the author discussed the obstacles encountered by established companies when wishing to transform their business models and provides suggestions for improvement of their corporate governance to better navigate the digital transformation. In this chapter, the author provides practical rules of the road for how established companies can monetize their data including some pitfalls for established companies and discusses a number of ethical dilemmas that companies have encountered in practice when implementing new digital technologies and services.

Original language	English
Title of host publication	Global business leadership development for the fourth industrial revolution
Editors	Peter Smith, Tom Cockburn
Place of Publication	London
Publisher	IGI Global
Chapter	4
Pages	95-104
Number of pages	10
ISBN (Electronic)	9781799848622
ISBN (Print)	9781799848615
DOIs	https://doi.org/10.4018/978-1-7998-4861-5.ch004
Publication status	Published - 21 Sept 2020

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10.4018/978-1-7998-4861-5.ch004

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How to monetize data: Rules of the road and ethical dilemmas

Abstract

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