Abstract
Original language | English |
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Place of Publication | Tilburg |
Publisher | Organization |
Number of pages | 22 |
Volume | 2006-37 |
Publication status | Published - 2006 |
Publication series
Name | CentER Discussion Paper |
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Volume | 2006-37 |
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Keywords
- trust
- transaction costs
- buyer-supplier relationships
- social psychology
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Human Nature in the Adaptation of Trust. / Nooteboom, B.
Tilburg : Organization, 2006. (CentER Discussion Paper; Vol. 2006-37).Research output: Working paper › Discussion paper › Other research output
TY - UNPB
T1 - Human Nature in the Adaptation of Trust
AU - Nooteboom, B.
N1 - Pagination: 22
PY - 2006
Y1 - 2006
N2 - This chapter pleads for more inspiration from human nature, in agent-based modeling.As an illustration of an effort in that direction, it summarizes and discusses an agentbased model of the build-up and adaptation of trust between multiple producers and suppliers.The central question is whether, and under what conditions, trust and loyalty are viable in markets.While the model incorporates some well known behavioural phenomena from the trust literature, more extended modeling of human nature is called for.The chapter explores a line of further research on the basis of notions of mental framing and frame switching on the basis of relational signaling, derived from social psychology.
AB - This chapter pleads for more inspiration from human nature, in agent-based modeling.As an illustration of an effort in that direction, it summarizes and discusses an agentbased model of the build-up and adaptation of trust between multiple producers and suppliers.The central question is whether, and under what conditions, trust and loyalty are viable in markets.While the model incorporates some well known behavioural phenomena from the trust literature, more extended modeling of human nature is called for.The chapter explores a line of further research on the basis of notions of mental framing and frame switching on the basis of relational signaling, derived from social psychology.
KW - trust
KW - transaction costs
KW - buyer-supplier relationships
KW - social psychology
M3 - Discussion paper
VL - 2006-37
T3 - CentER Discussion Paper
BT - Human Nature in the Adaptation of Trust
PB - Organization
CY - Tilburg
ER -