Human Nature in the Adaptation of Trust

B. Nooteboom

Research output: Working paper › Discussion paper › Other research output

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Abstract

This chapter pleads for more inspiration from human nature, in agent-based modeling.As an illustration of an effort in that direction, it summarizes and discusses an agentbased model of the build-up and adaptation of trust between multiple producers and suppliers.The central question is whether, and under what conditions, trust and loyalty are viable in markets.While the model incorporates some well known behavioural phenomena from the trust literature, more extended modeling of human nature is called for.The chapter explores a line of further research on the basis of notions of mental framing and frame switching on the basis of relational signaling, derived from social psychology.
Original languageEnglish
Place of PublicationTilburg
PublisherOrganization
Number of pages22
Volume2006-37
Publication statusPublished - 2006

Publication series

NameCentER Discussion Paper
Volume2006-37

Fingerprint

Human Nature
Loyalty
Social Psychology
Modeling
Agent-based Modeling

Keywords

  • trust
  • transaction costs
  • buyer-supplier relationships
  • social psychology

Cite this

Nooteboom, B. (2006). Human Nature in the Adaptation of Trust. (CentER Discussion Paper; Vol. 2006-37). Tilburg: Organization.
Nooteboom, B. / Human Nature in the Adaptation of Trust. Tilburg : Organization, 2006. (CentER Discussion Paper).
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Nooteboom, B 2006 'Human Nature in the Adaptation of Trust' CentER Discussion Paper, vol. 2006-37, Organization, Tilburg.

Human Nature in the Adaptation of Trust. / Nooteboom, B.

Tilburg : Organization, 2006. (CentER Discussion Paper; Vol. 2006-37).

Research output: Working paper › Discussion paper › Other research output

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AB - This chapter pleads for more inspiration from human nature, in agent-based modeling.As an illustration of an effort in that direction, it summarizes and discusses an agentbased model of the build-up and adaptation of trust between multiple producers and suppliers.The central question is whether, and under what conditions, trust and loyalty are viable in markets.While the model incorporates some well known behavioural phenomena from the trust literature, more extended modeling of human nature is called for.The chapter explores a line of further research on the basis of notions of mental framing and frame switching on the basis of relational signaling, derived from social psychology.

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Nooteboom B. Human Nature in the Adaptation of Trust. Tilburg: Organization. 2006. (CentER Discussion Paper).

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