Menselijke chatbots: een zegen voor online klantcontact? Het effect van conversational human voice door chatbots op social presence en merkattitude

Translated title of the contribution: Humanlike chatbots: a blessing for online social customer service?

Christine Liebrecht*, Evi van der Weegen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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Social Sciences

Engineering & Materials Science