Hybrid positioning mode of VOP and OPP in demand-supply chains

X. Yuan, L. Zhang, J. Ashayeri

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


In traditional supply chain management, suppliers usually have to balance their cost and the service they offer to customers, while nowadays they are trying best to improve their efficiency as well as the service offered. Therefore, it becomes crucial for suppliers to modify the Demand-Supply Chain. The impacts of value offering point and order penetration point on supplier’s and customer’s costs and benefits are illustrated in this paper. Through analyzing the position of both in the Demand-Supply Chains of manufacturing industry, 17 hybrid positioning modes of VOP and OPP are proposed.
Original languageEnglish
Title of host publicationProceedings of the 19th International Conference on Industrial Engineering and Engineering Management (IEEM 2012)
EditorsE. Qi, J. Shen, A. Zou, R. Dou
Place of PublicationChangsha, China
PublisherUnknown Publisher
ISBN (Print)9781467324588
Publication statusPublished - 2012


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