Identifying Pan-European value segments with a clusterwise rank-logit model

W.A. Kamakura, T.P. Novak, J.-B.E.M. Steenkamp, T.M.M. Verhallen

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	29-56
Journal	Recherche et Applications en Marketing
Publication status	Published - 1994

Cite this

@article{9472941525654c2f898191a9221d713b,

title = "Identifying Pan-European value segments with a clusterwise rank-logit model",

author = "W.A. Kamakura and T.P. Novak and J.-B.E.M. Steenkamp and T.M.M. Verhallen",

year = "1994",

language = "English",

pages = "29--56",

journal = "Recherche et Applications en Marketing",

issn = "0767-3701",

publisher = "Sage Publications Ltd",

}