Identifying Pan-European value segments with a clusterwise rank-logit model

W.A. Kamakura, T.P. Novak, J.-B.E.M. Steenkamp, T.M.M. Verhallen

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)29-56
JournalRecherche et Applications en Marketing
Publication statusPublished - 1994

Cite this

Kamakura, W. A., Novak, T. P., Steenkamp, J-BEM., & Verhallen, T. M. M. (1994). Identifying Pan-European value segments with a clusterwise rank-logit model. Recherche et Applications en Marketing, 29-56.
Kamakura, W.A. ; Novak, T.P. ; Steenkamp, J.-B.E.M. ; Verhallen, T.M.M. / Identifying Pan-European value segments with a clusterwise rank-logit model. In: Recherche et Applications en Marketing. 1994 ; pp. 29-56.
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Kamakura, WA, Novak, TP, Steenkamp, J-BEM & Verhallen, TMM 1994, 'Identifying Pan-European value segments with a clusterwise rank-logit model', Recherche et Applications en Marketing, pp. 29-56.

Identifying Pan-European value segments with a clusterwise rank-logit model. / Kamakura, W.A.; Novak, T.P.; Steenkamp, J.-B.E.M.; Verhallen, T.M.M.

In: Recherche et Applications en Marketing, 1994, p. 29-56.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Identifying Pan-European value segments with a clusterwise rank-logit model

AU - Kamakura, W.A.

AU - Novak, T.P.

AU - Steenkamp, J.-B.E.M.

AU - Verhallen, T.M.M.

PY - 1994

Y1 - 1994

M3 - Article

SP - 29

EP - 56

JO - Recherche et Applications en Marketing

JF - Recherche et Applications en Marketing

SN - 0767-3701

ER -