Identifying Pan-European value segments with a clusterwise rank-logit model

W.A. Kamakura, T.P. Novak, J.-B.E.M. Steenkamp, T.M.M. Verhallen

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)29-56
JournalRecherche et Applications en Marketing
Publication statusPublished - 1994

Cite this

Kamakura, W. A., Novak, T. P., Steenkamp, J-BEM., & Verhallen, T. M. M. (1994). Identifying Pan-European value segments with a clusterwise rank-logit model. Recherche et Applications en Marketing, 29-56.