Identifying spatially contiguous international target markets

F. Ter Hofstede, M. Wedel, J.E.B.M. Steenkamp

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{71d8bc15db2849dd8d59733b0cbcd6b4,

title = "Identifying spatially contiguous international target markets",

author = "{Ter Hofstede}, F. and M. Wedel and J.E.B.M. Steenkamp",

note = "Pagination: 17",

year = "2002",

language = "English",

volume = "21",

pages = "160--177",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}