Original language | English |
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Pages (from-to) | 160-177 |
Number of pages | 17 |
Journal | Marketing Science |
Volume | 21 |
Issue number | 2 |
Publication status | Published - 2002 |
Identifying spatially contiguous international target markets
F. Ter Hofstede, M. Wedel, J.E.B.M. Steenkamp
Research output: Contribution to journal › Article › Scientific › peer-review
118
Citations
(Scopus)