Identifying spatially contiguous international target markets

F. Ter Hofstede, M. Wedel, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

115 Citations (Scopus)
Original languageEnglish
Pages (from-to)160-177
Number of pages17
JournalMarketing Science
Volume21
Issue number2
Publication statusPublished - 2002

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