Abstract
IkPas (‘No Thanks’) is a Dutch 30 or 40 days temporary alcohol abstinence
challenge, aiming at alcohol awareness and changing habitual drinking behavior.
Former effect evaluations show a significant decrease in alcohol use measured
6 months after finishing the challenge. In this study the authors investigated the
reasons and backgrounds of participants who participate repeatedly. Participants
of the challenges in 2016 and 2017 were examined in a cross sectional (n =
5.265) and in a longitudinal (n = 371) study. Participants who at least once successfully ended the challenge in the past, were found to drink substantially less than first time participants. Groups differed in motives for participation. Previous participants reported to be stronger driven by breaking habitual behavior, learning to say no and feeling more healthy. Previous participants seem to participate in the challenge for annual detoxification. A notable group is formed by participants who participated before, but never succeeded. They drunk and also smoked more than the other participants, and had higher motivation scores on most items. For future campaigns it is recommended that groups are approached differently, while recruiting and giving support during the campaign.
challenge, aiming at alcohol awareness and changing habitual drinking behavior.
Former effect evaluations show a significant decrease in alcohol use measured
6 months after finishing the challenge. In this study the authors investigated the
reasons and backgrounds of participants who participate repeatedly. Participants
of the challenges in 2016 and 2017 were examined in a cross sectional (n =
5.265) and in a longitudinal (n = 371) study. Participants who at least once successfully ended the challenge in the past, were found to drink substantially less than first time participants. Groups differed in motives for participation. Previous participants reported to be stronger driven by breaking habitual behavior, learning to say no and feeling more healthy. Previous participants seem to participate in the challenge for annual detoxification. A notable group is formed by participants who participated before, but never succeeded. They drunk and also smoked more than the other participants, and had higher motivation scores on most items. For future campaigns it is recommended that groups are approached differently, while recruiting and giving support during the campaign.
| Original language | Dutch |
|---|---|
| Pages (from-to) | 208-222 |
| Journal | Verslaving: Tijdschrift over verslavingsproblematiek |
| Volume | 13 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 20 Sept 2017 |