Implementing a multichannel marketing strategy

How perceived customer value affects channel choice across different stages of the decision making process

H.C.A. Roest, R.T. Frambach, T.V. Krishnan

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 36th EMAC Conference
EditorsH.O. Engilbertson
Place of PublicationReykjavik
PublisherReykjavik University
Pages1-8
ISBN (Print)9979948353
Publication statusPublished - 2007

Cite this

Roest, H. C. A., Frambach, R. T., & Krishnan, T. V. (2007). Implementing a multichannel marketing strategy: How perceived customer value affects channel choice across different stages of the decision making process. In H. O. Engilbertson (Ed.), Proceedings of the 36th EMAC Conference (pp. 1-8). Reykjavik: Reykjavik University.
Roest, H.C.A. ; Frambach, R.T. ; Krishnan, T.V. / Implementing a multichannel marketing strategy : How perceived customer value affects channel choice across different stages of the decision making process. Proceedings of the 36th EMAC Conference. editor / H.O. Engilbertson. Reykjavik : Reykjavik University, 2007. pp. 1-8
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Roest, HCA, Frambach, RT & Krishnan, TV 2007, Implementing a multichannel marketing strategy: How perceived customer value affects channel choice across different stages of the decision making process. in HO Engilbertson (ed.), Proceedings of the 36th EMAC Conference. Reykjavik University, Reykjavik, pp. 1-8.

Implementing a multichannel marketing strategy : How perceived customer value affects channel choice across different stages of the decision making process. / Roest, H.C.A.; Frambach, R.T.; Krishnan, T.V.

Proceedings of the 36th EMAC Conference. ed. / H.O. Engilbertson. Reykjavik : Reykjavik University, 2007. p. 1-8.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Implementing a multichannel marketing strategy

T2 - How perceived customer value affects channel choice across different stages of the decision making process

AU - Roest, H.C.A.

AU - Frambach, R.T.

AU - Krishnan, T.V.

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 9979948353

SP - 1

EP - 8

BT - Proceedings of the 36th EMAC Conference

A2 - Engilbertson, H.O.

PB - Reykjavik University

CY - Reykjavik

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Roest HCA, Frambach RT, Krishnan TV. Implementing a multichannel marketing strategy: How perceived customer value affects channel choice across different stages of the decision making process. In Engilbertson HO, editor, Proceedings of the 36th EMAC Conference. Reykjavik: Reykjavik University. 2007. p. 1-8