Original language | English |
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Title of host publication | Proceedings of the 36th EMAC Conference |
Editors | H.O. Engilbertson |
Place of Publication | Reykjavik |
Publisher | Reykjavik University |
Pages | 1-8 |
ISBN (Print) | 9979948353 |
Publication status | Published - 2007 |
Implementing a multichannel marketing strategy: How perceived customer value affects channel choice across different stages of the decision making process
H.C.A. Roest, R.T. Frambach, T.V. Krishnan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review