| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 36th EMAC Conference |
| Editors | H.O. Engilbertson |
| Place of Publication | Reykjavik |
| Publisher | Reykjavik University |
| Pages | 1-8 |
| ISBN (Print) | 9979948353 |
| Publication status | Published - 2007 |
Implementing a multichannel marketing strategy: How perceived customer value affects channel choice across different stages of the decision making process
- H.C.A. Roest
- , R.T. Frambach
- , T.V. Krishnan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review