Implementing market orientation in business-to-business markets

W. Biemans, H. Commandeur, R.T. Frambach, B. Hillebrand, R.A.W. Kok, F. Langerak, N. Schillewaert

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    PublisherEuropean Marketing Academy
    Pages1471-1478
    Number of pages7
    Publication statusPublished - 1997

    Cite this

    Biemans, W., Commandeur, H., Frambach, R. T., Hillebrand, B., Kok, R. A. W., Langerak, F., & Schillewaert, N. (1997). Implementing market orientation in business-to-business markets. In R. Wensley, & V. Wong (Eds.), Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K. (pp. 1471-1478). Warwick: European Marketing Academy.
    Biemans, W. ; Commandeur, H. ; Frambach, R.T. ; Hillebrand, B. ; Kok, R.A.W. ; Langerak, F. ; Schillewaert, N. / Implementing market orientation in business-to-business markets. Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. editor / R. Wensley ; V. Wong. Warwick : European Marketing Academy, 1997. pp. 1471-1478
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    title = "Implementing market orientation in business-to-business markets",
    author = "W. Biemans and H. Commandeur and R.T. Frambach and B. Hillebrand and R.A.W. Kok and F. Langerak and N. Schillewaert",
    note = "Pagination: 7",
    year = "1997",
    language = "English",
    pages = "1471--1478",
    editor = "R. Wensley and V. Wong",
    booktitle = "Marketing",
    publisher = "European Marketing Academy",

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    Biemans, W, Commandeur, H, Frambach, RT, Hillebrand, B, Kok, RAW, Langerak, F & Schillewaert, N 1997, Implementing market orientation in business-to-business markets. in R Wensley & V Wong (eds), Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. European Marketing Academy, Warwick, pp. 1471-1478.

    Implementing market orientation in business-to-business markets. / Biemans, W.; Commandeur, H.; Frambach, R.T.; Hillebrand, B.; Kok, R.A.W.; Langerak, F.; Schillewaert, N.

    Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. ed. / R. Wensley; V. Wong. Warwick : European Marketing Academy, 1997. p. 1471-1478.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Implementing market orientation in business-to-business markets

    AU - Biemans, W.

    AU - Commandeur, H.

    AU - Frambach, R.T.

    AU - Hillebrand, B.

    AU - Kok, R.A.W.

    AU - Langerak, F.

    AU - Schillewaert, N.

    N1 - Pagination: 7

    PY - 1997

    Y1 - 1997

    M3 - Chapter

    SP - 1471

    EP - 1478

    BT - Marketing

    A2 - Wensley, R.

    A2 - Wong, V.

    PB - European Marketing Academy

    CY - Warwick

    ER -

    Biemans W, Commandeur H, Frambach RT, Hillebrand B, Kok RAW, Langerak F et al. Implementing market orientation in business-to-business markets. In Wensley R, Wong V, editors, Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. Warwick: European Marketing Academy. 1997. p. 1471-1478