Implementing market orientation in business-to-business markets

W. Biemans, H. Commandeur, R.T. Frambach, B. Hillebrand, R.A.W. Kok, F. Langerak, N. Schillewaert

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    PublisherEuropean Marketing Academy
    Number of pages7
    Publication statusPublished - 1997

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