Implementing market orientation in business-to-business markets

W. Biemans; H. Commandeur; R.T. Frambach; B. Hillebrand; R.A.W. Kok; F. Langerak; N. Schillewaert

Implementing market orientation in business-to-business markets

W. Biemans, H. Commandeur, R.T. Frambach, B. Hillebrand, R.A.W. Kok, F. Langerak, N. Schillewaert

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing
Subtitle of host publication	Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
Editors	R. Wensley, V. Wong
Place of Publication	Warwick
Publisher	European Marketing Academy
Pages	1471-1478
Number of pages	7
Publication status	Published - 1997

Cite this

@inbook{9a283bb74a54457587042ef57b8e5cec,

title = "Implementing market orientation in business-to-business markets",

author = "W. Biemans and H. Commandeur and R.T. Frambach and B. Hillebrand and R.A.W. Kok and F. Langerak and N. Schillewaert",

note = "Pagination: 7",

year = "1997",

language = "English",

pages = "1471--1478",

editor = "R. Wensley and V. Wong",

booktitle = "Marketing",

publisher = "European Marketing Academy",

}

Implementing market orientation in business-to-business markets. / Biemans, W.; Commandeur, H.; Frambach, R.T. et al.
Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. ed. / R. Wensley; V. Wong. Warwick: European Marketing Academy, 1997. p. 1471-1478.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Implementing market orientation in business-to-business markets

AU - Biemans, W.

AU - Commandeur, H.

AU - Frambach, R.T.

AU - Hillebrand, B.

AU - Kok, R.A.W.

AU - Langerak, F.

AU - Schillewaert, N.

N1 - Pagination: 7

PY - 1997

Y1 - 1997

M3 - Chapter

SP - 1471

EP - 1478

BT - Marketing

A2 - Wensley, R.

A2 - Wong, V.

PB - European Marketing Academy

CY - Warwick

ER -