Implicit expected utility theory for decision making and choice

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationAsia Pacific Advances in Consumer Research
    EditorsR. Zwick, T. Ping
    Place of PublicationProvo, Utah
    PublisherAssociation for Consumer Research
    Pages343-348
    ISBN (Print)0915552337
    Publication statusPublished - 2002

    Publication series

    Name
    Number5

    Cite this

    van Raaij, W. F., & Ye, G. W. (2002). Implicit expected utility theory for decision making and choice. In R. Zwick, & T. Ping (Eds.), Asia Pacific Advances in Consumer Research (pp. 343-348). Association for Consumer Research.