Implicit expected utility theory for decision making and choice

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Asia Pacific Advances in Consumer Research
Editors	R. Zwick, T. Ping
Place of Publication	Provo, Utah
Publisher	Association for Consumer Research
Pages	343-348
ISBN (Print)	0915552337
Publication status	Published - 2002

Name
Number	5

Cite this

van Raaij, W. F., & Ye, G. W. (2002). Implicit expected utility theory for decision making and choice. In R. Zwick, & T. Ping (Eds.), Asia Pacific Advances in Consumer Research (pp. 343-348). Association for Consumer Research.

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title = "Implicit expected utility theory for decision making and choice",

author = "{van Raaij}, W.F. and G.W. Ye",

year = "2002",

language = "English",

isbn = "0915552337",

publisher = "Association for Consumer Research",

number = "5",

pages = "343--348",

editor = "R. Zwick and T. Ping",

booktitle = "Asia Pacific Advances in Consumer Research",

}