Original language | English |
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Title of host publication | Asia Pacific Advances in Consumer Research |
Editors | R. Zwick, T. Ping |
Place of Publication | Provo, Utah |
Publisher | Association for Consumer Research |
Pages | 343-348 |
ISBN (Print) | 0915552337 |
Publication status | Published - 2002 |
Publication series
Name | |
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Number | 5 |