| Original language | English |
|---|---|
| Title of host publication | Asia Pacific Advances in Consumer Research |
| Editors | R. Zwick, T. Ping |
| Place of Publication | Provo, Utah |
| Publisher | Association for Consumer Research |
| Pages | 343-348 |
| ISBN (Print) | 0915552337 |
| Publication status | Published - 2002 |
Publication series
| Name | |
|---|---|
| Number | 5 |