In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments

E. van Herpen, A.M.M. Bosmans

Research output: Contribution to journalArticleScientificpeer-review

Abstract

We investigate how the presence of a subcategory influences consumers’ variety perceptions of products in and outside that subcategory. Two experiments show that subcategories trigger in-group heterogeneity and out-group homogeneity: consumers focus on the subcategory of interest, such that perceived variety increases for this but decreases for the alternative subcategory.
Original languageEnglish
Pages (from-to)661-662
JournalAdvances in Consumer Research
Volume40
Issue number1
Publication statusPublished - 2012

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Homogeneity
Product assortment
Outgroup
Trigger
Experiment

Cite this

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In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments. / van Herpen, E.; Bosmans, A.M.M.

In: Advances in Consumer Research, Vol. 40, No. 1, 2012, p. 661-662.

Research output: Contribution to journalArticleScientificpeer-review

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