In search of lighthouse categories: Dynamic store price image formation and category pricing

C.J. Lourenco, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Marketing Science Dynamics Conference
PublisherUnknown Publisher
Publication statusPublished - 2007

Cite this

Lourenco, C. J., & Gijsbrechts, E. (2007). In search of lighthouse categories: Dynamic store price image formation and category pricing. In Proceedings of the Marketing Science Dynamics Conference Unknown Publisher.