| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Marketing Science Dynamics Conference |
| Publisher | Unknown Publisher |
| Publication status | Published - 2007 |
In search of lighthouse categories: Dynamic store price image formation and category pricing
C.J. Lourenco, E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review