In search of lighthouse categories

Dynamic store price image formation and category pricing

C.J. Lourenco, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Marketing Science Dynamics Conference
PublisherUnknown Publisher
Publication statusPublished - 2007

Cite this

Lourenco, C. J., & Gijsbrechts, E. (2007). In search of lighthouse categories: Dynamic store price image formation and category pricing. In Proceedings of the Marketing Science Dynamics Conference Unknown Publisher.
Lourenco, C.J. ; Gijsbrechts, E. / In search of lighthouse categories : Dynamic store price image formation and category pricing. Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher, 2007.
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author = "C.J. Lourenco and E. Gijsbrechts",
year = "2007",
language = "English",
booktitle = "Proceedings of the Marketing Science Dynamics Conference",
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Lourenco, CJ & Gijsbrechts, E 2007, In search of lighthouse categories: Dynamic store price image formation and category pricing. in Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher.

In search of lighthouse categories : Dynamic store price image formation and category pricing. / Lourenco, C.J.; Gijsbrechts, E.

Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher, 2007.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - In search of lighthouse categories

T2 - Dynamic store price image formation and category pricing

AU - Lourenco, C.J.

AU - Gijsbrechts, E.

PY - 2007

Y1 - 2007

M3 - Chapter

BT - Proceedings of the Marketing Science Dynamics Conference

PB - Unknown Publisher

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Lourenco CJ, Gijsbrechts E. In search of lighthouse categories: Dynamic store price image formation and category pricing. In Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher. 2007