In with the old, in with the new: Capabilities, strategies and performances among the Hollywood studios

An increased focus on turbulent environments has led to a growing interest among researchers in the concept of dynamic capabilities. In this study, we approach dynamic capabilities in a framework of two complementary processes. On one hand, firms can build upon existing capabilities in products and markets in which they have experienced recent success; on the other hand, they can also intentionally focus on other products and markets in which they seek to build capabilities to address their lack of recent success. We examine these two processes within project‐based industries and identify replication and renewal as two types of strategies that firms use to add a dynamic component to their capabilities. We also theorize that the success of each of these strategies is tied to differentiation from rivals, and to firm‐level resource availability and industry‐level demand characteristics. We test these propositions by focusing on the film genres that were offered by the Hollywood studios over a thirty‐year period.