Incongruity between ads and consumer expectations of advertising

J. Loef

    Research output: ThesisDoctoral Thesis

    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    • Antonides, G., Promotor, External person
    Place of PublicationAmsterdam
    Publisher
    Print ISBNs9051706286
    Publication statusPublished - 2002

    Cite this

    Loef, J. (2002). Incongruity between ads and consumer expectations of advertising. Amsterdam: Thela Thesis.
    Loef, J.. / Incongruity between ads and consumer expectations of advertising. Amsterdam : Thela Thesis, 2002. 150 p.
    @phdthesis{d55eb8292a404acca3611eb04b09026b,
    title = "Incongruity between ads and consumer expectations of advertising",
    author = "J. Loef",
    note = "Pagination: 150",
    year = "2002",
    language = "English",
    isbn = "9051706286",
    publisher = "Thela Thesis",

    }

    Loef, J 2002, 'Incongruity between ads and consumer expectations of advertising', Doctor of Philosophy, Amsterdam.

    Incongruity between ads and consumer expectations of advertising. / Loef, J.

    Amsterdam : Thela Thesis, 2002. 150 p.

    Research output: ThesisDoctoral Thesis

    TY - THES

    T1 - Incongruity between ads and consumer expectations of advertising

    AU - Loef, J.

    N1 - Pagination: 150

    PY - 2002

    Y1 - 2002

    M3 - Doctoral Thesis

    SN - 9051706286

    PB - Thela Thesis

    CY - Amsterdam

    ER -

    Loef J. Incongruity between ads and consumer expectations of advertising. Amsterdam: Thela Thesis, 2002. 150 p.