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Incongruity between ads and consumer expectations of advertising

  • J. Loef

    Research output: Thesis › Doctoral Thesis

    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    • Antonides, G., Promotor, External person
    Place of PublicationAmsterdam
    Publisher
    Print ISBNs9051706286
    Publication statusPublished - 2002

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