Abstract
While ideation is accepted as integral to the design process, the methods for
facilitating ideation within teams are not as well understood. We propose and
test the usefulness of sequencing variations in task type and content to facilitate team ideation in a team creativity task. In a repeated measures design we assessed team ideation (96 teams) before and after exposure to one of three randomized variations in sequences of task type and content. After this
intervention, teams exposed to tasks that were dissimilar in content or type
experienced the highest increase in variety of ideas produced. Our results are
relevant for practice as they suggest that structuring team tasks to alternate
content may help to improve team creativity.
facilitating ideation within teams are not as well understood. We propose and
test the usefulness of sequencing variations in task type and content to facilitate team ideation in a team creativity task. In a repeated measures design we assessed team ideation (96 teams) before and after exposure to one of three randomized variations in sequences of task type and content. After this
intervention, teams exposed to tasks that were dissimilar in content or type
experienced the highest increase in variety of ideas produced. Our results are
relevant for practice as they suggest that structuring team tasks to alternate
content may help to improve team creativity.
| Original language | English |
|---|---|
| Article number | 100947 |
| Number of pages | 21 |
| Journal | Design Studies |
| Volume | 70 |
| DOIs | |
| Publication status | Published - 2020 |