Industrial pricing: Practices and determinants in two sectors

R.T. Frambach, E.J. Nijssen, H. van Heddegem

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationAmerican Marketing Association Winter Educator's Conference Proceedings
    Subtitle of host publicationMarketing Theory and Applications (Vol 8)
    EditorsM.D. Hartline, D. Thorne
    Place of PublicationChicago
    PublisherAmerican Marketing Association
    Publication statusPublished - 1997

    Publication series

    NameVolume 8

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