Original language | English |
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Title of host publication | American Marketing Association Winter Educator's Conference Proceedings |
Subtitle of host publication | Marketing Theory and Applications (Vol 8) |
Editors | M.D. Hartline, D. Thorne |
Place of Publication | Chicago |
Publisher | American Marketing Association |
Pages | 126-133 |
Publication status | Published - 1997 |
Publication series
Name | Volume 8 |
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