| Original language | English |
|---|---|
| Title of host publication | American Marketing Association Winter Educator's Conference Proceedings |
| Subtitle of host publication | Marketing Theory and Applications (Vol 8) |
| Editors | M.D. Hartline, D. Thorne |
| Place of Publication | Chicago |
| Publisher | American Marketing Association |
| Pages | 126-133 |
| Publication status | Published - 1997 |
Publication series
| Name | Volume 8 |
|---|