Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2019
Event2019 ICA Conference - Washington D.C.
Duration: 23 May 201930 Jul 2019


Conference2019 ICA Conference
CityWashington D.C.

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