Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

    Research output: Contribution to conferencePaperOther research output

    Original languageEnglish
    Publication statusPublished - 2019
    Event2019 ICA Conference - Washington D.C.
    Duration: 23 May 201930 Jul 2019

    Conference

    Conference2019 ICA Conference
    CityWashington D.C.
    Period23/05/1930/07/19

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