Influencer Advertising on Instagram

Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2019
Event2019 ICA Conference - Washington D.C.
Duration: 23 May 201930 Jul 2019

Conference

Conference2019 ICA Conference
CityWashington D.C.
Period23/05/1930/07/19

Cite this

@conference{29be089ef98540d4a7401f711ce783ee,
title = "Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification",
author = "Emmelyn Croes and Alexander Schouten and Loes Janssen",
year = "2019",
language = "English",
note = "2019 ICA Conference ; Conference date: 23-05-2019 Through 30-07-2019",

}

Influencer Advertising on Instagram : Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. / Croes, Emmelyn; Schouten, Alexander; Janssen, Loes.

2019. Paper presented at 2019 ICA Conference, Washington D.C., .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Influencer Advertising on Instagram

T2 - Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

AU - Croes, Emmelyn

AU - Schouten, Alexander

AU - Janssen, Loes

PY - 2019

Y1 - 2019

M3 - Paper

ER -