Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2019
EventEtmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands
Duration: 7 Feb 20198 Feb 2019
https://etmaal2019.nl/

Conference

ConferenceEtmaal van de Communicatiewetenschap 2019
CountryNetherlands
CityNijmegen
Period7/02/198/02/19
Internet address

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