Influencer Advertising on Instagram

Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2019
EventEtmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands
Duration: 7 Feb 20198 Feb 2019
https://etmaal2019.nl/

Conference

ConferenceEtmaal van de Communicatiewetenschap 2019
CountryNetherlands
CityNijmegen
Period7/02/198/02/19
Internet address

Cite this

@conference{d16b49aedd8f4ec2b8464975acea470a,
title = "Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification",
author = "Alexander Schouten and Loes Janssen and Emmelyn Croes",
year = "2019",
language = "English",
note = "Etmaal van de Communicatiewetenschap 2019 : Communication Science and Artificial Intelligence: The best of both worlds ; Conference date: 07-02-2019 Through 08-02-2019",
url = "https://etmaal2019.nl/",

}

Influencer Advertising on Instagram : Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. / Schouten, Alexander; Janssen, Loes; Croes, Emmelyn.

2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Influencer Advertising on Instagram

T2 - Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

AU - Schouten, Alexander

AU - Janssen, Loes

AU - Croes, Emmelyn

PY - 2019

Y1 - 2019

M3 - Paper

ER -