Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Alexander Schouten; Loes Janssen; Emmelyn Croes

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 2019
Event	Etmaal van de Communicatiewetenschap 2019: Communication Science and Artificial Intelligence: The best of both worlds - Nijmegen, Netherlands Duration: 7 Feb 2019 → 8 Feb 2019 https://etmaal2019.nl/

Conference

Conference	Etmaal van de Communicatiewetenschap 2019
Country/Territory	Netherlands
City	Nijmegen
Period	7/02/19 → 8/02/19
Internet address	https://etmaal2019.nl/

Cite this

@conference{d16b49aedd8f4ec2b8464975acea470a,

title = "Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification",

author = "Alexander Schouten and Loes Janssen and Emmelyn Croes",

year = "2019",

language = "English",

note = "Etmaal van de Communicatiewetenschap 2019 : Communication Science and Artificial Intelligence: The best of both worlds ; Conference date: 07-02-2019 Through 08-02-2019",

url = "https://etmaal2019.nl/",

}

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. / Schouten, Alexander ; Janssen, Loes ; Croes, Emmelyn.
2019. Paper presented at Etmaal van de Communicatiewetenschap 2019, Nijmegen, Netherlands.

Research output: Contribution to conference › Paper › Other research output