Influencer advertising on Instagram: Product-endorser fit and number of followers affect influencer and product evaluations via credibility and identification

Research output: Contribution to conferenceAbstractOther research output

Original languageEnglish
Publication statusPublished - 2019
Event2019 Cyberspace Conference - Brno, Czech Republic
Duration: 1 Dec 2019 → …


Conference2019 Cyberspace Conference
Country/TerritoryCzech Republic
Period1/12/19 → …

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