Influencer advertising on Instagram: Product-endorser fit and number of followers affect influencer and product evaluations via credibility and identification

Alexander Schouten; Loes Janssen; Emmelyn Croes

Influencer advertising on Instagram: Product-endorser fit and number of followers affect influencer and product evaluations via credibility and identification

Alexander Schouten, Loes Janssen, Emmelyn Croes

Language, Communication and Cognition

Research output: Contribution to conference › Abstract › Other research output

Original language	English
Publication status	Published - 2019
Event	2019 Cyberspace Conference - Brno, Czech Republic Duration: 1 Dec 2019 → …

Conference

Conference	2019 Cyberspace Conference
Country/Territory	Czech Republic
City	Brno
Period	1/12/19 → …

Cite this

@conference{6d79180f8ea8468dae016780978e40a3,

title = "Influencer advertising on Instagram: Product-endorser fit and number of followers affect influencer and product evaluations via credibility and identification",

author = "Alexander Schouten and Loes Janssen and Emmelyn Croes",

year = "2019",

language = "English",

note = "2019 Cyberspace Conference ; Conference date: 01-12-2019",

}