Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Emmelyn Croes; Alexander Schouten; Loes Janssen

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Emmelyn Croes, Alexander Schouten, Loes Janssen

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 2019
Event	2019 ICA Conference - Washington D.C. Duration: 23 May 2019 → 30 Jul 2019

Conference

Conference	2019 ICA Conference
City	Washington D.C.
Period	23/05/19 → 30/07/19

Cite this

@conference{29be089ef98540d4a7401f711ce783ee,

title = "Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification",

author = "Emmelyn Croes and Alexander Schouten and Loes Janssen",

year = "2019",

language = "English",

note = "2019 ICA Conference ; Conference date: 23-05-2019 Through 30-07-2019",

}