Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers

    Research output: Contribution to conferencePaperScientificpeer-review

    Original languageEnglish
    Publication statusPublished - 2023
    Event73rd Annual ICA conference: Reclaiming Authenticity in Communication - Toronto, Canada
    Duration: 25 May 202329 May 2023
    https://www.icahdq.org/mpage/ICA23-Program

    Conference

    Conference73rd Annual ICA conference
    Country/TerritoryCanada
    CityToronto
    Period25/05/2329/05/23
    Internet address

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