Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers

Research output: Contribution to conference › Paper › Scientific › peer-review

Original language	English
Publication status	Published - 2023
Event	Etmaal van de Communicatiewetenschap - Enschede, Netherlands Duration: 2 Feb 2023 → 3 Feb 2023 Conference number: 25

Conference	Etmaal van de Communicatiewetenschap
Country/Territory	Netherlands
City	Enschede
Period	2/02/23 → 3/02/23

Cite this

@conference{4ee23a327bfe42f1a4441b9e99cf14df,

title = "Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers",

author = "Fr{\'e}d{\'e}ric Tomas and {de Bont}, K. and Ini Vanwesenbeeck",

year = "2023",

language = "English",

note = "Etmaal van de Communicatiewetenschap ; Conference date: 02-02-2023 Through 03-02-2023",

}