Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers

    Research output: Contribution to conferencePaperScientificpeer-review

    Original languageEnglish
    Publication statusPublished - 2023
    EventEtmaal van de Communicatiewetenschap - Enschede, Netherlands
    Duration: 2 Feb 20233 Feb 2023
    Conference number: 25

    Conference

    ConferenceEtmaal van de Communicatiewetenschap
    Country/TerritoryNetherlands
    CityEnschede
    Period2/02/233/02/23

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