Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers

Research output: Contribution to conference › Paper › Scientific › peer-review

Original language	English
Publication status	Published - 2023
Event	73rd Annual ICA conference: Reclaiming Authenticity in Communication - Toronto, Canada Duration: 25 May 2023 → 29 May 2023 https://www.icahdq.org/mpage/ICA23-Program

Conference	73rd Annual ICA conference
Country/Territory	Canada
City	Toronto
Period	25/05/23 → 29/05/23
Internet address	https://www.icahdq.org/mpage/ICA23-Program

Cite this

@conference{6826ea8202844860af1a66cd42aac9d9,

title = "Influencer Endorsements: How Perceived Deception and Perceived Similarity Affect the Source Credibility of Product Reviews by Influencers",

author = "Fr{\'e}d{\'e}ric Tomas and \{de Bont\}, K. and Ini Vanwesenbeeck",

year = "2023",

language = "English",

note = "73rd Annual ICA conference : Reclaiming Authenticity in Communication ; Conference date: 25-05-2023 Through 29-05-2023",

url = "https://www.icahdq.org/mpage/ICA23-Program",

}