Information search and exchange behavior by readers of fiction under different combinations of innovativeness and opinion leadership

H.W.J.M. Miesen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationCross-fertilization between economics and psychology. Proceeding on CD-rom of the SABE/IAREP 2004 Conference
    EditorsB. Yang Lester
    Place of PublicationPhiladelphia
    Number of pages13
    Publication statusPublished - 2004

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