| Original language | English |
|---|---|
| Title of host publication | Visual Marketing |
| Subtitle of host publication | From Attention to Action |
| Editors | M. Wedel, R. Pieters |
| Place of Publication | New York |
| Publisher | Lawrence Erlbaum |
| Pages | 43-71 |
| Publication status | Published - 2007 |
Informativeness of eye movements for visual marketing: Six cornerstones
M. Wedel, R. Pieters
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review