Informativeness of eye movements for visual marketing: Six cornerstones

M. Wedel, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationVisual Marketing
Subtitle of host publicationFrom Attention to Action
EditorsM. Wedel, R. Pieters
Place of PublicationNew York
PublisherLawrence Erlbaum
Pages43-71
Publication statusPublished - 2007

Cite this

Wedel, M., & Pieters, R. (2007). Informativeness of eye movements for visual marketing: Six cornerstones. In M. Wedel, & R. Pieters (Eds.), Visual Marketing: From Attention to Action (pp. 43-71). Lawrence Erlbaum.