Informativeness of eye movements for visual marketing

Six cornerstones

M. Wedel, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationVisual Marketing
Subtitle of host publicationFrom Attention to Action
EditorsM. Wedel, R. Pieters
Place of PublicationNew York
PublisherLawrence Erlbaum
Pages43-71
Publication statusPublished - 2007

Cite this

Wedel, M., & Pieters, R. (2007). Informativeness of eye movements for visual marketing: Six cornerstones. In M. Wedel, & R. Pieters (Eds.), Visual Marketing: From Attention to Action (pp. 43-71). New York: Lawrence Erlbaum.
Wedel, M. ; Pieters, R. / Informativeness of eye movements for visual marketing : Six cornerstones. Visual Marketing: From Attention to Action. editor / M. Wedel ; R. Pieters. New York : Lawrence Erlbaum, 2007. pp. 43-71
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Wedel, M & Pieters, R 2007, Informativeness of eye movements for visual marketing: Six cornerstones. in M Wedel & R Pieters (eds), Visual Marketing: From Attention to Action. Lawrence Erlbaum, New York, pp. 43-71.

Informativeness of eye movements for visual marketing : Six cornerstones. / Wedel, M.; Pieters, R.

Visual Marketing: From Attention to Action. ed. / M. Wedel; R. Pieters. New York : Lawrence Erlbaum, 2007. p. 43-71.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Wedel M, Pieters R. Informativeness of eye movements for visual marketing: Six cornerstones. In Wedel M, Pieters R, editors, Visual Marketing: From Attention to Action. New York: Lawrence Erlbaum. 2007. p. 43-71