Intercultural survey research: Challenges and suggested solutions

Anne-Wil Harzing, B. Sebastian Reiche, Markus Pudelko

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Scholars performing intercultural survey research encounter a number of challenges that reach beyond those typical for domestic research. This chapter explores the specific issues that arise during intercultural survey research, differentiating between the key stages of the research process: determining the study population and data access, survey development, survey and data collection process, data analysis, and publication of results. For each stage, we review the relevant literature, offer illustrations that draw on examples from our own research, and provide suggestions for improving the quality of intercultural survey research.
Original languageEnglish
Title of host publicationField Guide to Intercultural Research
Place of PublicationCheltenham
PublisherEdward Elgar Publishing Ltd.
ISBN (Print)9781788970112
Publication statusPublished - Jan 2021


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