International market segmentation: Issues and perspectives

J.E.B.M. Steenkamp, F. Ter Hofstede

Research output: Contribution to journalArticleScientificpeer-review

224 Citations (Scopus)
Original languageEnglish
Pages (from-to)185-213
Number of pages28
JournalInternational Journal of Research in Marketing
Volume19
Issue number3
Publication statusPublished - 2002

Cite this

Steenkamp, J. E. B. M., & Ter Hofstede, F. (2002). International market segmentation: Issues and perspectives. International Journal of Research in Marketing, 19(3), 185-213.