International market segmentation: Issues and perspectives

J.E.B.M. Steenkamp, F. Ter Hofstede

Research output: Contribution to journalArticleScientificpeer-review

235 Citations (Scopus)
Original languageEnglish
Pages (from-to)185-213
Number of pages28
JournalInternational Journal of Research in Marketing
Volume19
Issue number3
Publication statusPublished - 2002

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