| Original language | English |
|---|---|
| Pages (from-to) | 185-213 |
| Number of pages | 28 |
| Journal | International Journal of Research in Marketing |
| Volume | 19 |
| Issue number | 3 |
| Publication status | Published - 2002 |
International market segmentation: Issues and perspectives
J.E.B.M. Steenkamp, F. Ter Hofstede
Research output: Contribution to journal › Article › Scientific › peer-review
263
Citations
(Scopus)