International market segmentation: Issues and perspectives

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	185-213
Number of pages	28
Journal	International Journal of Research in Marketing
Volume	19
Issue number	3
Publication status	Published - 2002

Cite this

@article{db05f4694b104b99b20ae9068d5f6071,

title = "International market segmentation: Issues and perspectives",

author = "J.E.B.M. Steenkamp and \{Ter Hofstede\}, F.",

note = "Pagination: 28",

year = "2002",

language = "English",

volume = "19",

pages = "185--213",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "3",

}