International segmentation and product positioning

J. Barzilay, P.M. Chada, H. van Herk, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationMarketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z)
EditorsK.G. Grunert, D. Fuglede
Place of PublicationAarhus
PublisherAarhus School of Business
Pages1223-1226
Number of pages4
Publication statusPublished - 1992

Cite this

Barzilay, J., Chada, P. M., van Herk, H., & Verhallen, T. M. M. (1992). International segmentation and product positioning. In K. G. Grunert, & D. Fuglede (Eds.), Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z) (pp. 1223-1226). Aarhus School of Business.