International segmentation and product positioning

J. Barzilay; P.M. Chada; H. van Herk; T.M.M. Verhallen

International segmentation and product positioning

J. Barzilay, P.M. Chada, H. van Herk, T.M.M. Verhallen

Tilburg University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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Original language	English
Title of host publication	Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z)
Editors	K.G. Grunert, D. Fuglede
Place of Publication	Aarhus
Publisher	Aarhus School of Business
Pages	1223-1226
Number of pages	4
Publication status	Published - 1992

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Barzilay, J., Chada, P. M., van Herk, H., & Verhallen, T. M. M. (1992). International segmentation and product positioning. In K. G. Grunert, & D. Fuglede (Eds.), Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z) (pp. 1223-1226). Aarhus School of Business.

Barzilay, J. ; Chada, P.M. ; van Herk, H. et al. / International segmentation and product positioning. Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z). editor / K.G. Grunert ; D. Fuglede. Aarhus : Aarhus School of Business, 1992. pp. 1223-1226

@inproceedings{070016c8d1d94998936ff09d2ed9d5c9,

title = "International segmentation and product positioning",

author = "J. Barzilay and P.M. Chada and {van Herk}, H. and T.M.M. Verhallen",

note = "Pagination: 4",

year = "1992",

language = "English",

pages = "1223--1226",

editor = "K.G. Grunert and D. Fuglede",

booktitle = "Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z)",

publisher = "Aarhus School of Business",

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Barzilay, J, Chada, PM, van Herk, H & Verhallen, TMM 1992, International segmentation and product positioning. in KG Grunert & D Fuglede (eds), Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z). Aarhus School of Business, Aarhus, pp. 1223-1226.

International segmentation and product positioning. / Barzilay, J.; Chada, P.M.; van Herk, H. et al.
Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z). ed. / K.G. Grunert; D. Fuglede. Aarhus: Aarhus School of Business, 1992. p. 1223-1226.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - International segmentation and product positioning

AU - Barzilay, J.

AU - Chada, P.M.

AU - van Herk, H.

AU - Verhallen, T.M.M.

N1 - Pagination: 4

PY - 1992

Y1 - 1992

M3 - Conference contribution

SP - 1223

EP - 1226

BT - Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z)

A2 - Grunert, K.G.

A2 - Fuglede, D.

PB - Aarhus School of Business

CY - Aarhus

ER -

Barzilay J, Chada PM, van Herk H, Verhallen TMM. International segmentation and product positioning. In Grunert KG, Fuglede D, editors, Marketing for Europe - marketing for the future: Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 1992 (Vol. 2: Competitive papers K-Z, Work in progress papers A-Z). Aarhus: Aarhus School of Business. 1992. p. 1223-1226