| Original language | English |
|---|---|
| Pages (from-to) | 99-104 |
| Number of pages | 5 |
| Journal | International Journal of Research in Marketing |
| Volume | 17 |
| Issue number | 2/3 |
| Publication status | Published - 2000 |
Introduction to the special issue on marketing modeling on the threshold of the 21st century
J.E.B.M. Steenkamp
Research output: Contribution to journal › Article › Scientific › peer-review