Introduction to the special issue on marketing modeling on the threshold of the 21st century

J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)99-104
Number of pages5
JournalInternational Journal of Research in Marketing
Volume17
Issue number2/3
Publication statusPublished - 2000

Cite this

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title = "Introduction to the special issue on marketing modeling on the threshold of the 21st century",
author = "J.E.B.M. Steenkamp",
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year = "2000",
language = "English",
volume = "17",
pages = "99--104",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "2/3",

}

Introduction to the special issue on marketing modeling on the threshold of the 21st century. / Steenkamp, J.E.B.M.

In: International Journal of Research in Marketing, Vol. 17, No. 2/3, 2000, p. 99-104.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Introduction to the special issue on marketing modeling on the threshold of the 21st century

AU - Steenkamp, J.E.B.M.

N1 - Pagination: 5

PY - 2000

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VL - 17

SP - 99

EP - 104

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

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