| Original language | English |
|---|---|
| Pages (from-to) | 749-749 |
| Journal | Journal of Marketing Research |
| Volume | 49 |
| Issue number | 6 |
| DOIs |
|
| Publication status | Published - Dec 2012 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Research output: Contribution to journal › Comment/Letter to the editor › Scientific › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 749-749 |
| Journal | Journal of Marketing Research |
| Volume | 49 |
| Issue number | 6 |
| DOIs |
|
| Publication status | Published - Dec 2012 |