Introduction to visual marketing

M. Wedel, R. Pieters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationVisual Marketing
Subtitle of host publicationFrom Attention to Action
EditorsM. Wedel, R. Pieters
Place of PublicationNew York
PublisherLawrence Erlbaum
Pages1-8
Publication statusPublished - 2007

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