Original language | English |
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Title of host publication | Visual Marketing |
Subtitle of host publication | From Attention to Action |
Editors | M. Wedel, R. Pieters |
Place of Publication | New York |
Publisher | Lawrence Erlbaum |
Pages | 1-8 |
Publication status | Published - 2007 |
Introduction to visual marketing
M. Wedel, R. Pieters
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review