Involvement competition and memory for advertising: A signal detection approach

K.S. Veenma, R. Pieters, T.H.A. Bijmolt

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing for an Expanding Europe
EditorsJ. Beracs, A. Bauer, J. Simon
Place of PublicationBudapest
PublisherBudapest University of Economic Sciences
Number of pages21
ISBN (Print)9635031009
Publication statusPublished - 1996

Cite this