Involvement competition and memory for advertising: A signal detection approach

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing for an Expanding Europe
Editors	J. Beracs, A. Bauer, J. Simon
Place of Publication	Budapest
Publisher	Budapest University of Economic Sciences
Pages	1211-1231
Number of pages	21
ISBN (Print)	9635031009
Publication status	Published - 1996

Cite this

@inbook{83b225aca3e0477aa87e431f17950685,

title = "Involvement competition and memory for advertising: A signal detection approach",

author = "K.S. Veenma and R. Pieters and T.H.A. Bijmolt",

note = "Pagination: 21",

year = "1996",

language = "English",

isbn = "9635031009",

pages = "1211--1231",

editor = "J. Beracs and A. Bauer and J. Simon",

booktitle = "Marketing for an Expanding Europe",

publisher = "Budapest University of Economic Sciences",

}

Involvement competition and memory for advertising: A signal detection approach. / Veenma, K.S.; Pieters, R.; Bijmolt, T.H.A.
Marketing for an Expanding Europe. ed. / J. Beracs; A. Bauer; J. Simon. Budapest: Budapest University of Economic Sciences, 1996. p. 1211-1231.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Involvement competition and memory for advertising

T2 - A signal detection approach

AU - Veenma, K.S.

AU - Pieters, R.

AU - Bijmolt, T.H.A.

N1 - Pagination: 21

PY - 1996

Y1 - 1996

M3 - Chapter

SN - 9635031009

SP - 1211

EP - 1231

BT - Marketing for an Expanding Europe

A2 - Beracs, J.

A2 - Bauer, A.

A2 - Simon, J.

PB - Budapest University of Economic Sciences

CY - Budapest

ER -