Judgements of brand similarity

T.H.A. Bijmolt, M. Wedel, R. Pieters, W.S. DeSarbo

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)
Original languageEnglish
Pages (from-to)249-268
Number of pages19
JournalInternational Journal of Research in Marketing
Volume15
Issue number3
Publication statusPublished - 1998

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