| Original language | English |
|---|---|
| Pages (from-to) | 249-268 |
| Number of pages | 19 |
| Journal | International Journal of Research in Marketing |
| Volume | 15 |
| Issue number | 3 |
| Publication status | Published - 1998 |
Judgements of brand similarity
T.H.A. Bijmolt, M. Wedel, R. Pieters, W.S. DeSarbo
Research output: Contribution to journal › Article › Scientific › peer-review
24
Citations
(Scopus)