Judgements of brand similarity

T.H.A. Bijmolt, M. Wedel, R. Pieters, W.S. DeSarbo

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)249-268
Number of pages19
JournalInternational Journal of Research in Marketing
Issue number3
Publication statusPublished - 1998

Cite this

Bijmolt, T. H. A., Wedel, M., Pieters, R., & DeSarbo, W. S. (1998). Judgements of brand similarity. International Journal of Research in Marketing, 15(3), 249-268.