Judgements of brand similarity

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Original language	English
Pages (from-to)	249-268
Number of pages	19
Journal	International Journal of Research in Marketing
Volume	15
Issue number	3
Publication status	Published - 1998

Cite this

@article{f359cf2111564e28bc4821b2943d0b6d,

title = "Judgements of brand similarity",

author = "T.H.A. Bijmolt and M. Wedel and R. Pieters and W.S. DeSarbo",

note = "Pagination: 19",

year = "1998",

language = "English",

volume = "15",

pages = "249--268",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "3",

}